We set up a group on Facebook called the ‘PR Pitch’ this is where we would communicate any queries about the roles we would have to work on. Facebook allowed us to keep on track and the page enabled us to see the progress of others work, it also helped manage and appoint group meetings.
As we all lived in various places amongst the country; and were not able to meet face to face during the holidays we used Facebook to communicate the success of the delegated roles which had been appointed to us. Facebook is the most popular social media tool, with “More than 800 million active users”Facebook (2010), explaining why we decided to communicate online using Facebook, as we knew that every group member would have and check it regularly. Facebook allowed two way communications, as members of the group were able to comment on what had been written on the page, helping to clarify any queries. Meeting face to face is less time consuming yet, the advantage of Facebook is that information can be delivered to everyone is a quick space of time. Any comments that were made, allowed others to go back to and view at a later date. Facebook was very handy as you could see if group members were online, this helped evaluate whether or not you would get a quick response. Facebook really worked well in our favour, and was the next best communication tool.
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